Fast-food chain KFC has unexpectedly entered the beauty industry with the launch of two flavored nail polishes that are meant to taste as good as its fried chicken.
The limited-edition nail polishes made for KFC Hong Kong come in two flavors, Original Recipe and Hot & Spicy, which are shades of pale nude and fiery orange, respectively.
‘The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish, Ogilvy & Mather creative director John Koay told Ad Week.
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Beauty blunder? Fast-food chain KFC is launching two flavored nail-polishes that taste like its fried chicken
Unique marketing campaign: KFC is launching the bizarre beauty products as a tribute to its world famous slogan: ‘It’s Finger Lickin’ Good’
‘This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong,’ he added.
In order to make nail polish that tastes like the company’s famous fried chicken, the marketing company teamed up with the food technologists at the spice company McCormick, which provides KFC with 11 herbs and spices for it’s ‘secret mix’.
The edible shades are said to be sourced from natural ingredients that are inspired by KFC’s two fried chicken recipes.
Strange beauty: The innovative polish was designed to hold the flavor, but still dry with a glossy coat
Are you hungry? The edible shades are sourced from natural ingredients and inspired by KFC’s two fried chicken recipes, Original and Hot & Spicy
Not impressed: Twitter user Barbara Jacobson sarcastically tweeted that ‘acetone tastes delicious’ when she learned of KFC’s latest marketing strategy
According to the company’s statement, the ‘nail polish was created as a tribute to the world famous “It’s Finger Lickin’ Good” slogan’.
And while they may be inspired by fast-food fried chicken, the polishes come in luxurious glass bottles and boxes that would be right at home at any make-up counter.
‘Simply apply and dry like regular nail polish and then lick—again and again and again to taste why the world’s favorite chicken is Finger Lickin’ Good,’ the company said of its edible beauty product.
A world of choices: Hot & Spicy is a fiery orange color, while Original Recipe is a shade of nude
Looking good: The polish comes in luxurious glass bottles and black boxes that would be right at home at any make-up counter
Perfect play on words: Alexis Del Cid took to Twitter to say that she thinks the idea is ‘finger lickin’ gross’
Although KFC Hong Kong has teased the launch of the flared polished on social media over recent weeks, they aren’t going in to mass production just yet.
KFC fans in Hong Kong are being asked to vote for their favorite flavor to see which one makes it into production.
The company also created a music video to coincide with the launch. The clip sees a young woman, who is modeling the Original Recipe polish, beatboxing and playing the keyboard.
Her male companion in the video shows off his Hot & Spicy manicure by expressively moving his hands and arms to the music.
Going all out: KFC also created a a music video to coincide with the launch, which sees a man and a woman modeling the polish
Not having it: Andrew Block called the edible nail polish the ‘PR stunt of the day’
Feel the burn: This Twitter user couldn’t help but take a dig at KFC’s famous fried chicken recipe
And while fried chicken-flavored nail polish certainly seems like an innovative idea to KFC, there are more than a few people on social media who aren’t quite ready to hop on board—or lick their fingers.
‘Finger. Lickin. Gross,’ Alexis Del Cid tweeted on Thursday, while Barbara Jacobson sarcastically added: ‘Acetone tastes delicious.’
Andrew Bloch called it the ‘PR Stunt of the Day’, and one Twitter user know as ‘the other one’ took the opportunity to throw a dig at KFC.
‘How can KFC make chicken-flavored nail polish when they don’t even make chicken-flavored chicken?’ the person asked.