Rihanna’s new PUMA campaign is all your activewear dreams come true

It features Cara Delevingne, who has lent her modelling chops – not to mention, brows – to the brand.

Photo: PUMA

There’s cool and then there’s Rihanna and Cara Delevingne cool.

And the former has shot the latter for PUMA’s brand new ‘Do You’ campaign. And, to put it in basic terms, we want everything.

Delevingne is the sportswear stalwart’s latest ambassador, joining a roster peppered with names like Kylie Jenner, who serve (don’t we all) under the brand’s creative director, Rih. (Guess our invite got lost in the mail?)

The pictures, which were shot in New York and directed by the Work singer, feature printed leggings (that can be worn as pants, obviously), crops emblazoned with the brand’s insignia and kicks that are about to be up in your high rotation – not to mention, your Instagram feed.

According to a statement from the brand, this campaign was rooted in one of Rihanna’s famous quotes: “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”


fitness | body+soul

Skip to toolbar