For decades, the fashion industry has shown collections months before the clothing actually hits stores. When September Fashion Week rolls around, designers typically showcase looks that will be sold the following spring. This allows time for the best items to be mass-produced and end up in stores. Now, several designers are completely shaking things up with the see-now-buy-now runway method.
This season, many Fashion Week collections are available to shop right after the models finish sashaying down the runway. This instant gratification model is just one way high-end designers are adjusting to the fast-fashion business brands like H&M and Zara use. So while the rest of the fashion world is previewing Spring 2017 collections, a few bold brands are showing fall clothing that can be worn right away.
SELF – Fashion